5 Reasons Why You Need An Executive Coach

Many of the top CEOs in major global brands have an executive coach on retainer, but small businesses leaders can also benefit from this type of expertise. On average, one of the primary reasons many small businesses do not hire a coach is because of the expense, even though it would make sense for their group. Granted, executive coaches can be a significant expense, charging rates from $300, $1,000 or even $3,000 or more for one session.

Because the business world is now moving at an incredible pace with minimal margin for staying ahead on the competition as new ways of doing business and disruption are now baked into our collective DNA, an executive coach can be a great benefit to your company.

Exploring Ideas: Business coaches have experience across a broad swath of clients, and they bring that experience to their work with you. One of the top benefits of a business coach is the chance to have someone that is unbiased and outside of your organization help you think through new ideas and strategies. In the process of your speaking to a coach about thoughts that you’re thinking, a good coach will ask you questions that will test your thinking and in the process give you more insight.

Leadership Effectiveness: An executive coach can do something that probably no one on your small business team will do–give you feedback. Sometimes business owners have a trusted executive that works with them that will challenge their skills and effectiveness. But, more often than not, that is not the case. A small business owner can easily be in an environment where few people, if any, will inform the leader about how he’s doing. An executive coach is someone that will not have any doubts helping you understand the “why” of decisions and courses of action you’ve taken. In the process, this will help you understand and gain insight into your own management and leadership.

Accountability: The reality is that a small business owner has his or her little fiefdom. Larger corporations have their boards to hold them accountable, but who does a small marketing or retail shop have to hold them accountable? The answer is usually no one. If you’ve meant to update your operating bylaws, launch a new marketing campaign, or figure out how to develop team members, a coach will hold you accountable. It will be this person’s job to check in with you on the goals you’re putting forward for your company.

Measurement: Typically, when you sit for your initial conversations with an executive coach, this professional will ask you about your goals for the process. Out of those goals will come ways to ensure that the goals are accomplished, and usually these goals are tied to making your business performance and leadership better. An executive coach will help you get better at measuring the success of your business because he will be working with you on core issues related to your company, which will come from the goals you prioritize.

Improved Decision Making: One of the significant benefits of executive coaching is that with the live sounding board, in the form of a coach, you’ll have an opportunity to test out ideas and thinking. A good coach will always push you by asking you questions that will help draw out and clarify your thinking. In turn, this process will help you improve your decision-making process because the decisions you will be making will have been thought through with much more rigor. Your choices will become better, and the process of how you get to decisions will become even more thoughtful and rigorous.
Sometimes executive coaches are brought on board for a specific laser reason, but lots of times they are hired because business leaders can benefit from working anywhere from three months to a year with someone helping them develop and improve. If you haven’t thought about an executive coach, it might be something to consider. If you think the price is a factor, it’s only a matter of priorities.

Prospecting Made Easy

Today’s message is very short and sweet… well maybe not so sweet but short for sure… and hopefully helpful to you.

We’ve all felt the frustrations of trying to get good clients. Heck, trying to get new clients period can be a real challenge.

So today I wanted to share a few ideas that have worked for me…

Start by making a list of who you’d like to work with. Think: “Who’s my perfect prospect?” If you could hand pick any client, who’d that be?

This could be connections from a past job, or business associates that you know and who like and trust you or a vendor who you’ve done business with in the past. As a last resort you could put together a “cold list” of prospects.

Study that target market intensely and find out what problems they’re dealing with today, who are they (male, female), how old they are, what magazines they read etc.

Learn all you can about your perfect prospect and the marketplace in general. This is a critical step. This is very important step and should done before you start your marketing message. I know that I’ve talked about this many times, but it’s super important.

Once you have a target group in mind, create a mailing list. You’re going to be sending them numerous messages, offers, and various messages over and over until they become clients, so I suggest that you put these names in a program like Excel so you can keep up with them easily.

Study the competition and learn what they’re doing what offers they’re sending out, go to their websites, landing pages, and direct mail etc. This way you can position your business uniquely.

Once you feel you have enough “intel”, create a lead generation letter and send it to your prospect list.

It’s going to take more than one letter. I like using a letter series sent over a couple of weeks. Sure, you can sometimes close the deal on a single letter but it’s very unlikely. The power in direct mail is by mailing several letters not just one.

So, don’t be discouraged if you don’t get a response on the first letter you sent. This is typical. Again, the power of a letter series goes a long way to landing that client.

You got to remember, people are busy, they are preoccupied, and flooded with lots of distractions, junk mail, and advertising messages in today’s super-busy world.

Lastly, I encourage you to study the masters. Learn all you can about your craft. If you can afford a mentor, then by all means hire one. A good mentor will save you tons of money, time and frustrations. It’s as good as money in the bank… provided you follow through and act on what you’ve learned.

Planning to Launch Your App? 3 Vital Things to Know Before Proceeding

Well, while releasing a new app in the App Store does not come with the guarantee that it would gain immense success! How vying today’s app market is beyond any doubt. To stand out in this crowd, you need to come up with an interesting and creative app idea with rich and effective features along with business-driven app marketing strategies. Here is a list of a few crucial things to contemplate before launching an app to the App Store that would make the path to success smoother.

#1 Know the Market and Competition

Well, believe it or not, this point has a huge impact!

Until and unless you know the market well, where you are going to launch the app, how is it possible to know what the market demands! Moreover, you should do in-depth market research on your competitors. You need to research on what services your competitors are offering, how the users are reacting to those services. Thus, you need to find the loopholes and come up with an innovative solution that can efficiently resolve the issues customers are facing. A proper market research would help you to set well-defined aims for your business and to set an impactful strategy.

#2 Set Strategic Approach to Pricing

Deciding on the app pricing model is very crucial! See, if your aim is to release such an application on the App Store that would reach a huge market base, going with the freemium pricing model is the best choice for you. Otherwise, if your aim is to give solution to any particular issue to a niche audience, subscription or the paid pricing model can work the best. However, depending on the purpose that your app is going to serve, you need to choose the best option. Before setting a price for your app, you need to dig for answers to the following questions.

What are the charges of your competitive apps?
How much money you would need to keep running your application
What extra features you should offer if a user decides on in-app purchases?
#3 Optimising the Application for App Store Search

Launching the application in the App Store is not the end of your task. You need to optimise the application properly so that the ranking does not get affected. According to the experts, below-mentioned are some of the major aspects that have great impacts on the ranking of an app.

Branding and visuals used in the app
Use of the keyword in the app description and/or name
Total number of the positive reviews generated by the app
Total number of app downloads
According to a recently made research on the app ranking tactics, the right placement of the keyword in the app title can boost the ranking by almost 10.3% in the App Store.
Apart from all the above-mentioned aspects, you need to contemplate other points such as devising and designing branded screenshots along with designing intriguing visuals to serve the marketing purposes. Moreover, you need to pay a special attention to get trusted and honest testimonials. This would help the people to get the value of using your app.